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Books and Articles we believe are important

The Science of Fear - Recommended Book Thumbnail

The Science of Fear - Recommended Book

...Put confirmation bias, group polarization, and culture together, and we start to understand why people can come to completely different views about which risks are frightening and which aren’t worth a second thought...

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How to unleash the wisdom of crowds

...If you choose the crowd’s guess, the decision is made for you and there is every opportunity that you will get a good answer, certainly better than choosing randomly from the other guesses...

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The Daily Drucker - Recommended Book Thumbnail

The Daily Drucker - Recommended Book

...The rules used by surgeons to make decisions are: Rule one: In a condition that is likely to cure itself or to stabilize itself without risk or danger or great pain to the patient, you put it on watch and check regularly. But you don’t cut. To do surgery in such a condition is an unnecessary decision. Rule two: If the condition is degenerative or life-threatening and there is something you can do, you do it—fast and radically. It is a necessary decision despite the risk. Rule three: This is the problem in between, and it’s probably the largest single category—the condition that is not degenerative and not life-threatening but still not self-correcting and quite serious. This is where the surgeon has to weigh opportunity against risk. And it is this decision that distinguishes the first-rate surgeon from the also-ran...

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