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Books and Articles we believe are important

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The Science of Fear - Recommended Book

...Put confirmation bias, group polarization, and culture together, and we start to understand why people can come to completely different views about which risks are frightening and which aren’t worth a second thought...

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The Daily Drucker - Recommended Book

...The rules used by surgeons to make decisions are: Rule one: In a condition that is likely to cure itself or to stabilize itself without risk or danger or great pain to the patient, you put it on watch and check regularly. But you don’t cut. To do surgery in such a condition is an unnecessary decision. Rule two: If the condition is degenerative or life-threatening and there is something you can do, you do it—fast and radically. It is a necessary decision despite the risk. Rule three: This is the problem in between, and it’s probably the largest single category—the condition that is not degenerative and not life-threatening but still not self-correcting and quite serious. This is where the surgeon has to weigh opportunity against risk. And it is this decision that distinguishes the first-rate surgeon from the also-ran...

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Total Focus - Recommended Book

...If I had to pick a single core principle for success in business, it would be this: choose one thing, focus on that one thing, and execute it to the absolute limit of your abilities. Focus on your career, invest in yourself, and learn how to say no to everything else...

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Wild - Recommended Book

...It was a world I’d never been to and yet had known was there all along, one I’d staggered to in sorrow and confusion and fear and hope. A world I thought would both make me into the woman I knew I could become and turn me back into the girl I’d once been. A world that measured two feet wide and 2,663 miles long. A world called the Pacific Crest...

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The 33 Strategies of War - Recommended Book

...Do Not Fight The Last War - You must consciously wage war against the past and force yourself to react to the present moment. Be ruthless on yourself; do not repeat the same tired methods. Sometimes you must force yourself to strike out in new directions, even if they involve risk...

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I Can't Make This Up - Recommended Book

...It’s easy to complain about your life—how tough it is, how unfair it is, how stressful it is, how everyone else has it much better. But if you step into the life of someone you envy for just a day, you’ll discover that everyone has their own problems, and they’re usually worse than yours. Because your problems are designed specifically for you, with the specific purpose of helping you grow...

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Burn Book - Recommended Book

...“You’ve got to find what you love,” Jobs told the graduating class. “And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”...

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