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Books and Articles we believe are important

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Everybody Lies - Recommended Book

...The computer scientists found that a huge percentage of stories fit into one of six relatively simple structures. They are, borrowing a chart from Reagan’s team: Rags to Riches (rise) Riches to Rags (fall) Man in a Hole (fall, then rise) Icarus (rise, then fall) Cinderella (rise, then fall, then rise) Oedipus (fall, then rise, then fall)...

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The Four Tendencies - Recommended Book

...The happiest, healthiest, most productive people aren’t those from a particular Tendency, but rather they’re the people who have figured out how to harness the strengths of their Tendency, counteract the weaknesses, and build the lives that work for them...

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Your Next Five Moves - Recommended Book

...The simple questions in business are binary. Their answer is either yes or no. The trap is believing that all answers are binary. The answer to any question is actually a series of moves deployed in the proper sequence...

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The Black Swan - Recommended Book

...The human mind suffers from three ailments as it comes into contact with history, what I call the triplet of opacity. They are: the illusion of understanding, or how everyone thinks he knows what is going on in a world that is more complicated (or random) than they realize; the retrospective distortion, or how we can assess matters only after the fact, as if they were in a rearview mirror (history seems clearer and more organized in history books than in empirical reality); and the overvaluation of factual information and the handicap of authoritative and learned people, particularly when they create categories—when they “Platonify.”...

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