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Books and Articles we believe are important

Uncountable

...But it turns out that uncountable words like trust, honesty, commitment, passion, connection and quality are a fine thing to focus on...

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When Safety Proves Dangerous

...Not everything we do with the aim of making ourselves safer has that effect. Sometimes, knowing there are measures in place to protect us from harm can lead us to take greater risks and cancel out the benefits. This is known as risk compensation. Understanding how it affects our behavior can help us make the best possible decisions in an uncertain world...

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Untenable

...Trends don’t determine whether we’ll be able to accomplish something tomorrow. But seeing and then understanding the trends allows us to work with the wind at our backs, instead of fighting it...

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