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Books and Articles we believe are important

Vegetarian Enchiladas

...Giving the tortillas a dip in hot oil not only makes them pliable (they won’t tear apart as you roll them up), but it also improves their flavor and texture...

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8 Psychological Tricks of Restaurant Menus

...A restaurant’s menu is more than just a random list of dishes. It has likely been strategically tailored at the hands of a menu engineer or consultant to ensure it's on-brand, easy to read, and most importantly, profitable...

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The Four Tools of Discipline

...Problems call forth our courage and our wisdom; indeed, they create our courage and our wisdom. It is only because of problems that we grow mentally and spiritually. When we desire to encourage the growth of the human spirit, we challenge and encourage the human capacity to solve problems, just as in school we deliberately set problems for our children to solve. It is through the pain of confronting and resolving problems that we learn...

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In Praise of Slowness: Challenging the Cult of Speed

...Fast eats time. One consequence of fast is that we make poor decision after poor decision. Those decisions don’t go away never to be seen again. It’s not like we make a bad decision and we’re done with it. No, the consequences are much worse. Poor decisions eat time. They come back to haunt you. They create issue after issue. They feed into the perpetual motion machine of busyness. And in a culture where people wear busyness as a badge of honor bad decisions actually lead us to think that we’re doing more...

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Snakes in Suits - Recommended Book Thumbnail

Snakes in Suits - Recommended Book

...They can't imagine how or why anyone, including coworkers, would wait their turn - or work hard - for anything they wanted. Their need for stimulation is reflected in a penchant for high-risk, thrill seeking behaviors...

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Am I Being Too Subtle? - Recommended Book Thumbnail

Am I Being Too Subtle? - Recommended Book

...There’s a baseline IQ level needed to work at my firm, but I don’t need rocket scientists. After that, what best predicts your success in my world is drive, energy, attitude, judgment, conviction, and passion. And an ability to cut to the center of an issue...

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The Pyramid Principle

...Many times, we only had a few minutes to communicate that recommendation — then, if the executive was interested in digging deeper, we could present more details...

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Are New Graduates Happier Making More Money or Having More Time?

...Decisions about time and money are present in all of our lives. Sometimes we cannot choose our priorities; we might need to choose the better-paying job and sacrifice having more time to socialize with our friends and family. Society needs to work harder to make us all feel like we have the choice to prioritize time over money. However, when we do have the ability to choose which resource to prioritize, the data is clear: Valuing time is likely to bring us greater joy both in the moment and in the long term...

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Being Wrong - Recommended Book Thumbnail

Being Wrong - Recommended Book

...some memories might strike us as convincing not because they are necessarily accurate but because of how often we call them to mind (i.e., reassemble them) and how easy it is do so...

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Superforecasting - Recommended Book Thumbnail

Superforecasting - Recommended Book

...superforecasting demands thinking that is open-minded, careful, curious, and—above all—self-critical. It also demands focus. The kind of thinking that produces superior judgment does not come effortlessly. Only the determined can deliver it reasonably consistently, which is why our analyses have consistently found commitment to self-improvement to be the strongest predictor of performance...

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