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Books and Articles we believe are important

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How to Decide - Recommended Book

...your job as a decision-maker is to figure out two things: (1) What do I already know that will make my guess more educated? (2) What can I find out that will make my guess more educated?...

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The Disappearing Spoon - Recommended Book

...The periodic table is, finally, an anthropological marvel, a human artifact that reflects all of the wonderful and artful and ugly aspects of human beings and how we interact with the physical world—the history of our species written in a compact and elegant script...

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Blue Ocean Shift - Recommended Book

...For while an incremental improvement over what competitors do may give you a competitive advantage, nothing short of a quantum leap in value will make the competition irrelevant...

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Startup Playbook - Recommended Book

...Remember that at least a thousand people have every great idea. One of them actually becomes successful. The difference comes down to execution. It’s a grind, and everyone wishes there were some other way to transform “idea” into “success”, but no one has figured it out yet...

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