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Books and Articles we believe are important

Getting Ahead By Being Inefficient

...Inefficient does not mean ineffective, and it is certainly not the same as lazy. You get things done – just not in the most effective way possible. You’re a bit sloppy, and use more energy. But don’t feel bad about it. There is real value in not being the best...

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A Random Walk Down Wall Street - Recommended Book Thumbnail

A Random Walk Down Wall Street - Recommended Book

...The harsh truth is that the most important driver in the growth of your assets is how much you save, and saving requires discipline. Without a regular savings program, it doesn’t matter if you make 5 percent, 10 percent, or even 15 percent on your investment funds. The single most important thing you can do to achieve financial security is to begin a regular savings program and to start it as early as possible. The only reliable route to a comfortable retirement is to build up a nest egg slowly and steadily...

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How to overcome the “scarcity mindset”

...If you can’t let go of the chase and shake off the helplessness and cynicism it eventually generates, then you’re stuck. If you’re not willing to question that, then it is hard to dislodge the thinking that got you stuck...

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This is Marketing - Recommended Book Thumbnail

This is Marketing - Recommended Book

...A lifeguard doesn’t have to spend much time pitching to the drowning person. When you show up with a life buoy, if the drowning person understands what’s at stake, you don’t have to run ads to get them to hold on to it...

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How Your Brain Keeps You Believing Crap That Isn’t True

...In other words, what counts as common knowledge is a mix of things that are true and other things that are false, all of which are believed because they’re widely held, frequently repeated, and routinely recalled. It’s this fluency-as-a-surrogate-for-truth shortcut that makes innovation tricky: We trust in assumptions about the way the world operates that seem so obviously true that we fail to test them. And in failing to check these basic assumptions, we slam the door shut on finding new and better ways to do things...

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Waffle Iron "Fried" Cheese

...Breaded, melty cheese is something that crosses cultures—from deep-fried mozzarella sticks at state fairs to queso frito in Latin America. Inspired by those foods, we've taken squares of cheese are breaded and "fried" them in the waffle iron for just a minute, until their outsides turn golden brown and crunchy and their insides become perfectly melted and gooey...

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